Apple App Store Gets New Feature to Encourage Users to Keep Subscriptions

Apple’s new Retention Messages feature gives app developers a chance to reach users before they cancel an auto-renewable subscription. Messages can include details about subscription benefits or special offers, such as a reduced price for continuing. Developers can manage these prompts through App Store Connect, choose which subscribers are eligible to see them and control the time between messages. Apple has also introduced a Retention Messaging API, which gives developers more flexibility in choosing messages based on individual subscription details.

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