OpenAI’s new business offering includes tools for managing company profiles, sharing product information and tracking engagement on ChatGPT. Businesses can add feeds with current prices and availability, while aggregated insights show how often they appear in conversations and how many users visit their websites. The platform also lets eligible companies publish AI agents to handle customer queries and product comparisons. Business profile management is rolling out in supported markets, while Business Agents are currently limited to eligible ecommerce and online service businesses in the US.
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