From cheap tool to premium subscription: When a beloved app's price skyrockets

How much are you willing to pay to keep using your favorite app?

Maybe you’ve used it for years. Perhaps it performs a function so essential and specific that you couldn’t imagine what you’d do without it. But when the developer announces an extraordinary price hike, you’re forced to consider how much you really value that app.

Earlier this year, Evernote, a note-taking app, changed its subscription tiers, forcing some users to go from paying $130 per year to $250. The highest tier now costs more than 3.3 times as much as the most advanced tier did in 2023 and 10 times more than what Evernote charged for annual subscriptions from its 2008 launch until 2016.

Read full article

Comments

More in Technology

The Super Mouse puts a touchscreen macro pad under your hand October 27, 2026 Anthropic’s elaborate plan to keep Wall Street at bay October 27, 2026 Meta’s $25 billion legal loss just put blood in the water October 27, 2026 ரெட்மி அறிமுகம் செய்த புதிய 5ஜி போன்.. 10000mAh பேட்டரி.. IP69K ரேட்டிங்.. 50எம்பி கேமரா.. எந்த மாடல்? October 27, 2026 Ford simplifies using your EV as a home battery with the $30K Fathom October 27, 2026 Firefox’s Smart Window adds AI form filling and webpage monitoring October 27, 2026

See all 214 in Technology →

Latest News

Highways Dept. calls for consultants to prepare DPR on linking OMR, ECR October 27, 2026 Radhatri Nethralaya conducts workshop on first aid for firecracker-related eye injuries October 27, 2026 மாருதி சுசூகி நிலைமையை பாத்தீங்களா.. ரொம்ப பாவம்..! October 27, 2026 The Super Mouse puts a touchscreen macro pad under your hand October 27, 2026 Anthropic’s elaborate plan to keep Wall Street at bay October 27, 2026 Meta’s $25 billion legal loss just put blood in the water October 27, 2026