Google is expanding its AI-powered search advertising programme across more international markets, including India, while testing new ways to display sponsored results during ongoing conversations in the US. The update covers ad placements in AI Mode and AI Overviews, with existing Google Ads campaigns remaining eligible. Advertisers can continue using their current campaign setup and reporting tools. Google also plans to extend AI Mode ads to Brazil, Mexico and the UK in the fourth quarter of 2026, broadening the feature’s reach further.

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