There’s no slowing down media’s pivot-to-video 2.0

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How it started

Almost exactly a decade ago, the media industry was in the middle of a video revolution – or so it thought. In the mid-2010s, publications poured money into burgeoning social media video efforts, chasing the promise of reaching larger audiences and opening new lines of revenue. Print publications and digital news outlets alike hired teams, pumped out c …

Read the full story at The Verge.

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