GTA 6 Jacket That Costs $3,000 Sells Out Immediately

Much of the IRL marketing and promotion for Rockstar’s Grand Theft Auto 6 has taken place in Miami, but the developer isn’t ignoring other parts of the world. The British retailer Selfridges, an upscale department store, hosted a takeover of its flagship London store today, November 9, and among the items on sale was a £2,500 ($3,300 USD) varsity jacket inspired by GTA 6–unsurprisingly, it’s sold out already.

IGN reported that the the takeover included a blue Grotti Cheetah Classic car from the game, along with GTA 6 logos and imagery throughout the store. Selfridges is offering more than 60 themed items, including clothing, bags, shot glasses, luggage tags, a cigar ashtray, and more.

Live from Selfridges at Oxford Street for the #GTAVI activation🌴

Rockstar are not messing around 🤯 pic.twitter.com/vqqXKwB1oJ

— GTA GFX (@GTAGFX) November 9, 2026

The Goodtime State Varsity Jacket is adored with the logos for Rockstar and the game itself, while the sleezes are emblazoned with imagery from the game. The back of the jacket is the real showstopper, though, featuring an alligator in sunglasses having a drink. Check out more images on the Selfridges website.

This is an expensive jacket, but it also looks really good.

A more traditional black GTA 6 varsity jacket featuring “Vice City” on the front and the GTA 6 logo on the back goes for £1,750 ($2,300 USD), but is also sold out.

You can browse the collection, and order items for yourself, from the Selfridges website.

GTA 6 launches on November 19 for PS5 and Xbox Series X|S. Preloading is now underway, and people promptly went through the files to unearth clues about GTA Online and PS5 Pro features.