Amazon on Thursday announced the rollout of its AI-powered shopping assistant in India. The e-commerce giant says its feature, dubbed Alexa for Shopping, brings personalised product recommendations, price tracking, and conversational shopping tools to its app and website. Alexa for Shopping leverages Amazon’s product discovery assistant Rufus, along with the personalised context and capabilities of Alexa+. It can help users research products, compare prices and features, find deals, and add frequently purchased items to their shopping baskets using natural language prompts.
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