While Build Your Dreams (BYD) aims to overtake Toyota as the world’s top carmaker, headway in Japan’s small-car market may count as its biggest win. It has launched a competitively priced small EV, but it must face down Japanese loyalty to local makes.
Can EV-maker BYD race past Japanese carmakers to capture Japan’s market for tiny vehicles?
While Build Your Dreams (BYD) aims to overtake Toyota as the world’s top carmaker, headway in Japan’s small-car market may count as its biggest win. It has launched a competitively priced small EV, but it must face down Japanese loyalty to local makes.
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