Kinetic Watts & Volts eyes seven overseas markets

Pune-based electric two-wheeler maker Kinetic Watts & Volts (KWV) is evaluating seven international markets as it looks to expand beyond India. The company is currently assessing Turkey, Nepal, Sri Lanka, Bangladesh, Kenya, Nigeria and Egypt, studying local regulations, customer requirements, electric two-wheeler demand and potential distribution partners.

International expansion to cover markets across Europe, South Asia and Africa
Makarand Joshi appointed to lead KWV’s international business development
Company plans to add 40 more exclusive showrooms in India

Kinetic EV international expansion plans

It has also issued 150 LOIs to prospective dealership partners.

KWV currently sells the Kinetic DX and DX+ electric scooters in India, with the range positioned around accessible urban mobility. The company is now looking to identify markets and distribution partners that can support its next phase of growth overseas.

KWV has appointed Makarand Joshi as head of international business development to lead its overseas plans. Joshi has over two decades of experience in developing overseas markets for Indian automotive products, with experience across Asia, the Middle East, Europe and Africa. His background includes two-wheelers, commercial vehicles and tractors, as well as international distribution and market-entry strategies.

Ajinkya Firodia, vice chairman and managing director, Kinetic Watts & Volts, said the company’s products had been designed with a broad range of markets in mind. He added that the momentum of its domestic business had allowed KWV to begin laying the groundwork for international expansion. The company is yet to confirm which of the seven markets it will enter or provide a timeline for its overseas launch.

KWV’s international plans come as it continues to build its presence in the Indian market. The company currently has 45 exclusive showrooms and expects another 40 outlets to become operational within the next two months. It has also issued 150 Letters of Intent (LOI) to prospective dealership partners.

With inputs from Angitha Suresh