Dhanteras is considered an auspicious occasion to purchase gold, with many people buying the precious metal as a symbol of prosperity and good fortune. However, visiting jewellery stores can mean dealing with crowds, limited time to compare options, and the need to arrange for safe storage. Digital gold offers an online alternative. It allows users to buy gold in small amounts through apps on their smartphones. Several payment and fintech platforms offer this option, with some letting users start with as little as Re. 1.
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